NEW BELLE FOOTWEAR (SHENZHEN)CO.,LTD

BELLE SHOE ORGANIZTION
Founded on March 8, 1992 in China, Belle shoe organization (BELLE) was invested by Hong Kong Laiwah Footwear Trading Co., Ltd., a leading footwear designer, manufacturer and retailer in the territory, the largest retailer of ladies footwear in China. Today, BELLE has successfully built up six own brands in the footwear category: BELLE, STACCATO, TEENMIX, TATA, JIPIJAPA and FATO targeting different consumer segments. BELLE is also the only retail partner for international brands: Joy & Peace and BATA in China.
Belle has strong R&D ability to support your business.

Purchasing Dep.-- To offer the consumer a product that totally meets his expectations and is available when he needs it, you have to have set up a highly efficient sourcing system upstream. �
With 20 years of experience in international trade, Belle has a good control over customer groups, product requirements and test standards in each country
We have a very mature supply chain. Till now, we totally have 100 supplier for outsole, have 202 supplier for material. These are selected for their know-how, specialisation, production capacity, history and respect for social and environmental standards.
Since 1991 belle group has had a good control about purchasing through its extensive knowledge of the market. First of all, we need to select suppliers according to the product development process and technical requirements. Then, according to the brand positioning, order quantity, delivery time and test requirements, we will further accurately match the appropriate suppliers.  Finally realize the product development technology transformation and order production smoothly

Technology Dep.--- Is the key to ensure that the whole process of shoe making conforms to quality standards
In order to meet the challenges of the market, Belle combines traditional shoe making with technological innovation. Belle group purchases new technology and machinery equipment, such as 3D CAD and 3D printer, integrated with the most cutting-edge technologies from design development to production to assist the development and realization of technologies

Acting as the interface between design and the production, the technical team is a key link in the chain. Its role is to take a sketch and physically develop the finished product. To achieve this, the technical teams responsible for quality will make up to 3 prototypes.

Production &Quality Dep.--- Comply with process instruction, closely monitor production process and finished product inspection.
A professional team of 50 people, with sales, technical people, QC and merchandiser is responsible for ensuring smooth production and delivery. Their work includes close communication with customers, production follow-up, quality inspection and final shipment
Each order bulk materials must do a series of physical and chemical tests to ensure compliance with the order and REACH requirements
Quality control in production and final inspection in warehouse ensure that each batch of our products meets the requirements


NEW DEVELOP
New mold opening:
Pink mold: 5 days
Middle size mold: 15-20 days
Full size mold: 25 days

Prototype: 7-15 days
CC sample: 5-7 days

Capacity
IBD have 4 production line
600prs/line/day
2400prs/day, 62400prs/month

LEAD TIME
45-60days after CC sample confirmed ok

Price Structure
Reasonable price based on different quality level and quantity request
Material cost + Labor cost + Fix charge + Profit
Focus on long-term partnership

According to statistics by CNSB and CIIIC(China Industrial Information Issuing Center), BELLE listed the No.1 in gross sale of ladies footwear brands in China for the past continued ten years, while TEENMIX, STACCATO and TATA were ranked fourth, eighth and tenth. The Ministry of Commerce ranked Belle as one of the five most competitive footwear brands in the PRC in 2006.
Apart from our own fashionable footwear brands, BELLE is also the largest retailer in sportswear brands providing support to various international renowned brands in China. BELLE is the top selling nationwide strategic retail partner for NIKE and ADIDAS. In additional, LEVI'S, Reebok, Puma, Mizuno, Lining, Kappa and LEVI's are also in our portfolio.

BELLE owns three manufacture Bases with one R&D central, with production capacity reached 12 million pairs by 2006.

BELLE has now built up a strong national wide sale network covering more than 150 major cities all over China, with more than 3,800 company-owned retail stores by 2006.

BELLE is also succeed in international market and products radiated to worldwide include America, Europe, Japan, Russia, Southeast Asia, Middle East, Africa and other Area/countries. BELLE is building a worldwide sale network and has established own-brand stores and sale in America, UK, Japan, Korea, Egypt, Macao and Hong Kong, etc.

Belle's holding company, Belle International Holding Limited was listed in Hong Kong Stock Exchange successful on 23, May 2007.