TCL Home Appliances (HeFei)Co.,Ltd

TCL home appliances is TCL white home appliances division and TCL (Hefei) Co., Ltd, is one of the pillar industries TCL appliance industry group, was founded in 1998. To undertake TCL brand refrigerator, washing machine, freezer of the development, production and global sales and service work. Division of existing staff more than 3600 people, marketing staff more than 2000 people.TCL home appliances (Hefei) Ltd. since its inception, always adhere to improve their own strength from different angles constantly. In the next 3-5 years, strive to rank into the domestic industry before 5 among 3 years, and rank into the domestic industry before 3 among 5 years! As the most potential, trustworthy, the most innovative ice and washing appliances business.
Under the new brand strategy guide "young, fashionable, internationalization" of the TCL group, the tcl white appliances is committed to creating the most development potential of the China ice washing appliances business!With TCL home appliances (Hefei) Industrial Park base construction synchronous, TCL white appliances would start a comprehensive brand promotion strategy in 2013, started the film and television media, outdoor media and new media network brand communication in 2014. In June the successful cooperation of CCTV, CCTV first landing for brand and product image promotion, a strong change consumer to TCL refrigerator, washing machine consumer cognition, strengthen brand awareness, enhance the brand reputation, a ice creating a younger, fashion, international brand of washing.
In October 10, 2014, TCL home appliances (Hefei) Industrial Park would be put into operation in Anhui held a grand celebration of Hefei, also in 2014 TCL group global core dealer conference would be held jointly, the new style ice-wash products would be meet customers all global!