ASEL DIS TICARET VE PAZARLAMA LTD. STI.

ASEL was established in 1978 in Istanbul by three young entrepreneurs who started to produce ceramic stoves in a small manufacturing workshop. Their mission was becoming a world level player in small electrical home appliances production. In 1980 ASEL was already a future promising manufacturer and exporter of mini ovens. Then contact grills were introduced to the product range. Today ASEL is OEM the partner of world level brands with high quality products.

By 2020 we are a proud second generation, a big family together with our employees, clients and business partners all around the world. We are still in Istanbul, our hometown, as it offers excellent geographical advantages for our exports. We manufacture and sell cooking and heating appliances to more than 60 countries all around the world. Our annual production capacity is 2.000.000 units.

With more than 40 years of accumulated expertize we have mastered a client oriented approach to product development. We provide the same high quality base to every customer. We shape our businesses according to the tailor made needs of each country that we focus on. Flexibility to meet the local needs and speed in delivery are our key elements to success.

Our dedicated engineering team facilitates a continuous quality management policy and R&D job. Thanks to this base we have got well defined processes for our raw material purchases and final quality checks. We strictly follow international standards for quality management systems, standards for country based certifications and, environmental and social regulations.
We love our job, we love our products. We want to be in the heart of every home.