ZHEJIANG SUNSHINE LEISURE PRODUCTS CO., LTD. is a manufacturer dedicated to the market of mid-to-high-end outdoor leisure products. Founded in 2004, the company is headquartered in Wuyi, Zhejiang, provides sales services from Shanghai and has a sales and R&D center in the United States, with products mainly ranging from beach beds and chairs to camping tables and chairs and to outdoor furniture. SUNSHINE owns a modern factory of 200,000 square meters and has more than 1,100 employees, about 200 of whom are managerial staff. The company has eight management centers and four business divisions, which are International Sales Center, Financial Settlement Center, Innovation & Development Center, Technology R&D Center, Procurement Management Center, Manufacturing Center, Quality Management Center, Administrative & HR Center, and Domestic Business Division, Furniture Division, and the No. 1 and No. 2 Business Divisions, respectively. SUNSHINE has made great progress in all aspects of technology, equipment, management staffing, technical staffing and production scale.
With more than one decade of development, SUNSHINE has built a strong ability to develop and manufacture leisure products and is a long-term partner of many famous chain retail giants like Wal-Mart, Carrefour, Kmart, TARGET, Home Depot, and LIDL. SUNSHINE has registered a number of self-owned brands including SUNLN, SUNSHINE, DAYSTAR, SUNGLOBAL, and SUNNYFEEL in Europe and the United States, laying a good foundation for it to realize independent sales in the European and American markets. The company is also capable of independent innovation and R&D and has a sales and R&D center in the United States, where top American product designers get together to participate in the development and design and make it an High-Tech Enterprise R&D Center, Industrial Design Center and Enterprise Technology Center, as titles granted by governments at all levels indicate. Over the years, SUNSHINE has succeeded in developing and launching more than 500 products and been granted over 100 patents.
Quality is the eternal pursuit of SUNSHINE. The company is ISO9001:2015, ISO14001:2004 and OHSAS18001 certified and has passed the quality audit and the anti-terrorism and social responsibility audit organized by many authoritative bodies. The products are also certified for quality and safety as per European and Australian standards including GSTUV, SGSEN131, SGSEN14183, and SGSAS/NZS1892.1:1996. They are mainly exported to the United States, Europe, Australia, Southeast Asia and other markets and are trusted / favored by consumers worldwide.
Over the past decade, SUNSHINE has made constant innovations to its marketing, technology and management models and realized continuous upgrading of its business scale. It has been awarded numerous honors and titles, including “National High-Tech Enterprise”, “Enterprise of Quality and Integrity in China”, “Zhejiang Manufacturing Quality Mark Certified Enterprise”, “Enterprise with A Provincially Famous Trade Name in Zhejiang”, “Enterprise with A Provincially Famous Brand in Zhejiang”, “Zhejiang Export-Oriented Enterprise with A Famous Brand”, “Enterprise of Integrity in Jinhua”, “Jinhua Patent Demonstration Enterprise”, “Jinhua Top 10 Growth-Oriented Enterprises in Cultural, Film and Fashion Industries”, “Enterprise Nominated for Jinhua Government Quality Awards”, “Wuyi Government Quality Award Winner”, “Key Backbone Enterprise for ‘Three-Famous’ Cultivation”, “Innovative Enterprise”, and “Integrity Demonstration Enterprise”, and has been listed in the “Top 10 Per-Mu Tax Payers”, “Major Tax Payers”, and “Top 10 Tax Payers” of the county for seven consecutive years and awarded the titles of “Five-Star Party Branch” and “Party Building Women Team” for five consecutive years. Now with the total sales exceeding RMB 500 million and the tax payment exceeding RMB 20 million, SUNSHINE ranks second in the industry in terms of export volume.
While pursuing economic benefits, SUNSHINE also assumes its corporate responsibility to seek for a harmonious and win-win situation for the society, the company and its employees. SUNSHINE is keen about public welfare and provides financial aids to impoverished students and families every year. It has set up an Employee Child Scholarship Fund and an Employee Assistance Fund in the factory, which are specifically used to reward employees’ children who have been admitted by key university, to assist employees who are currently in difficulty, and to provide various benefits to workers and staff so that they can enjoy paid travel, free external training, annual leave, wedding leave, maternity leave, seniority awards, birthday benefits, etc. In addition to various welfare policies and subsidies, SUNSHINE also organizes and holds a number of cultural and sports activities and commendations every year to reward advanced workers, including outstanding managers, outstanding section chiefs and shop directors, outstanding line leaders, outstanding staff, and outstanding employees, on a regular basis.
In the face of fierce market competition, SUNSHINE has established a global branding strategy and adheres to the corporate mission of “return to the nature”. Keeping pace with the times and being pioneering and innovative, SUNSHINE is striving to become a leading outdoor brand respected by the world!
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