JEA H&B CO., LTD

JEA H&B has started its business from 2012 in Korea for distributing cosmetics. It has been secured distribution channels in H&B stores, Duty-Free shops and e-commerce, and positioned itself as a cosmetics distribution platform in Korea. With such multi-sales channels, solid relationship with retailers and accumulated know-how, JEA H&B became a good partner with many oversea brands in Korea market. Currently JEA H&B operates STILA, PUPA MILANO, BOURJOIS, MAX FACTOR, RIMMEL, NIOXIN, ALTEYA ORGANICS and other brands in Korea.
JEA H&B operates its own private skin care cosmetics brand, LAPOTHICELL. LAPOTHICELL was a skin care brand developed by directly JEA H&B and was a new brand with no market base at all in 2016. By applying JEA’s proven distribution strategy of mass-oriented brand strengthening product viral by using trendy online channels and premium image through duty-free stores, it has been achieved a great company sales increase continuously.