Bentian Light Industry(Xiamen)Co., Ltd.

Bentian Light Industry (Xiamen) Co., Ltd was founded in 1989, located in beautiful seaside city-Xiamen. With more than 30 years’ aborative experience, integrating R&D,manufacture and sale, we mainly produce baby stroller, baby playard, highchair, baby rocker, doorway jumper and other classical baby toys . We have our own factory building covering 40,000 m², have been qualified in the certification of BSCI, GSV,SEDEX, ISO9001-2008,etc. All the raw materials used are strictly compliance with Rohs requirements, and our products can meet the most update testing standards for EU and US markets, eg: CE、ROHS、ASTM、CPSIA、HR4040.
Based on our professional team, we have exported our products to many countries and regions all over the worlds.

We stick to the business concept “Quality first, Creativity, Being ahead”. The production site is strictly managed under the 6S management control and we focus on every production process to control the production quality from the source. Adhere to the management principle "win by quality, reputation first, infinite innovation", We build up product R&D department, mold design manufacturing center and professional laboratory, equipped with advanced intelligent equipment in accordance with the international standard. Professional manufacturing ability and quality assurance make Bentian energetic and competitive in the market.

We have our own created famous brand “MSD”, “BENTIAN”& “JINBEI”. We have multiple marketing sources to combine the traditional marketing mode and E-Commerce model. In terms of brand building: the company's core team adhere to four brand development principle:Establish brand awareness →Increase brand awareness → Create brand reputation →Enhance the brand loyalty. As to brand marketing rulles: shift from 4R marketing into 6C marketing,from the Customer, Cost, Communication, Competition, Chance and market Change 6 aspects to develop brand. We focus on the communication with customers and meet consumer demand, upgrade from producing market-oriented products to dream products. Our products enjoy a good reputation among our customers.

Since establishment, Bentian not only creates own brands but also win numerous domestic and international famous brand upon OEM authorization. Our representative clients
& Brands include Dorel, Goodbaby, Evenflo, Skip Hop, Dysney baby，Walmart,Carrefour,Target, Kmart,etc. From the research to manufacturing, we provide a full range of first-rate service for our partners and enjoy the well reputation in the industry.

With the cooperation principle of Friendly cooperation,Mutual Benefit,Sustainable operation and Steady develop, we are striving to increase the market occupancy through developing new products and improving our service.

Welcome to cooperate with us on the base of mutual benefits for developing with the industry and realize the win-win business objective!